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My favourite “free” social media tools
I love social media and all the opportunities (and fun) it brings. And because I love to share the love, and my mission is to make a difference (one starfish at a time), here are my favourite social media tools. Freebie Alert! Most of these tools have both free and paid versions, so you […]
Ten terrific blog topics
Blog topics! Do you struggle with them? Are you one of those awesome people who want to blog? You know the advantages of doing it and it will fit into your marketing strategy, but you don’t know what to blog about. Well, here are ten terrific blog topics you can use! […]
How having a blog helps your website SEO
While there are actually many reasons to have a blog, today we’re focusing on how having a blog on your website helps your SEO. Before we get into that though, did you know that having a blog can help you: Establish your business as experts in your field Drive targeted traffic to your website […]
Naming your business
Six steps to naming your business Whether you’re starting a new business or rebranding your business, having the right name is essential. The right name can help get your business known quickly and in a positive light – it can even attract customers. The wrong name can doom your business, creating the wrong impression and […]
Eight steps to build a marketing campaign
Eight steps to build a marketing campaign If the thought of developing a marketing campaign yourself gives you the heebie-jeebies, don’t worry; here are eight steps to build a marketing campaign. Marketing campaigns can be fabulous things if done right – and you can know if it is successful (or not). Done well, a great […]
Your brand is more than your logo
Your brand is more than your logo Many people, when they think about brand, go straight to their logo. However, your brand is more than a logo. A logo is simply a visual representation of your brand – one aspect of it. Your brand infiltrates every aspect of your business, so it’s important to get […]
YouTube Marketing
Do you have a YouTube channel for your business? Have you even thought about being on YouTube as one of your marketing strategies? Or do you think it’s just for cat videos or silly stuff. You may be surprised to find out it is so much more than that! We know that video is […]
Instagram and business: Is it worth it?
Should I be on Instagram for my business? As a business owner, you’re always looking for new ways to reach your target audience and grow your business. Instagram has over 1 billion monthly active users, so it’s no surprise that it’s one of the most popular social media platforms out there. But is it really […]
Here’s why creating content is hard
Here’s why creating content is hard Do you struggle with creating content for your business? A lot of the time I see business owners really struggle with writing copy and creating content for their own business and it ends up in the too hard basket. Why? Because creating content can be overwhelming and frustrating. It’s […]
Maximising your sponsorships
Have you ever consider sponsorships as part of your marketing strategy? Sponsorships are more than handing over money to an organisation and expecting the leads and sales to roll on in! So where do you start? Like any marketing activity sponsorship should have a strategy and budget behind it. In other words: What do you […]
Finding time to do marketing
Finding time to do marketing Are you doing everything but your marketing? Small business owners tell me all the time that they really struggle with “finding time to do marketing”. So, here’s the process that I follow to make sure my marketing gets done! Step 1: start with a plan Start with having a marketing […]
3 simple ways to grow your email list
3 ways to grow your email list Are you struggling with growing your email list? We all know that, when it comes to marketing return on investment, email is considered number 1. Again, and again! If you don’t currently use email in your marketing, find out more about why you should be including email in […]
Silly Season Marketing
Silly Season Marketing Five+ tips to help you with silly season marketing Silly Season is only seven weeks away which means the big fella is on his way and you need to start your silly season marketing NOW!!! Whether you call it Silly Season, Festive Season, Christmas or Yule this time of year is a […]
Fabulous five types of social media posts
Have you seen those social media calendars that show the different types of posts you can do? Have you wondered what makes the posts different? Well today’s your lucky day – we’re going to explain the different types of social media posts you can do. The fabulous five 1. Engagement 2. Behind […]
Play where your ideal customer is playing on the socials
Where should I play? One of the questions I get asked a lot is ‘How do I know which social media platforms I should be on?” In other words, where should you play? The most important thing here is play where your ideal customer is playing. So, how do you […]
Setting Social Media Goals
Social media goals – Start with the end in mind When it comes to setting social media goals, you may have heard lots of marketers say start with the end in mind. There’s a reason we do this. We need to know what you want to achieve with your social media, because that will influence the: […]
How to be awesome on Instagram
Instagram is awesome. Instagram is cool when you’re part of a team. Instagram is awesome, when you’re living the dream! Apologies in advance for the earworm that now occupies your head! But Instagram is awesome. Let’s get serious though. Are you making the most out of your awesomeness on your Instagram page? To make you […]
Using Instagram story polls
We all love Instagram right! It’s easy to use, it lets you customise your feed so it reflects your brand, and there are 1 billion people using it every month. One of our favourite things about Instagram is how easy it is to use story polls. Let’s start with why you should use story […]
The difference between your Instagram Feed and Instagram Stories
The difference between your Instagram Feed and Instagram Stories Last week we talked about why you should be on Instagram. And, we’re guessing, if you weren’t already on Insta (as it’s affectionately called) you’ve jumped on and joined in the Instagram party to see what all the hype is about. If you’re right at the […]
23 marketing freebies
23 marketing freebies! Over the last year we have shared a number of marketing freebies that we use. As it’s the festive season and a time of giving, we thought we’d end the year with a bang and revisit them all of them. We’ve also included a few freebies we haven’t previously mentioned. Most of […]
Five more awesome Facebook posts you can do
We all know that you need to be active on Facebook to build a following and connect with your audience (your customers target market). After all, it’s not the number 1 social media platform for nothing. And Facebook considers engagement as really, really important. So, what is engagement? Well, it’s more than just likes. It’s […]
Five awesome Facebook posts to help create engagement
Five awesome Facebook posts to help you create engagement. We all know that you need to be active on Facebook to build a following and connect with your audience (your customers target market). After all, it’s not the number 1 social media platform for nothing. And Facebook considers engagement as really, really important. So, what […]
What is meme marketing?
Did you know that meme marketing is a thing? Yep. Businesses are using memes strategically in their marketing. So, what makes memes special? When we’re told that the average person spends nearly 2 hours on social media EVERY DAY, you can see why creating content that cuts through the scroll is important. […]
Five tips to help you get ready for the silly season
Are you ready for the silly season? Yep, it’s that time of year again. The shops have pulled out the Christmas decorations, there’s Christmas countdown messages hitting your inbox every day and you’ve already received several party invites. The silly season has officially begun. Are you ready for it? To make the most of your […]
How do you do a brand audit?
Yes, we know, the word “audit” can be scary. But doing a brand audit is an important part of creating consistency all through your business. And really, it’s not that hard. There are six steps involved: Identify gaps Develop an action plan Budget Prioritise Implement Annual review The first step in creating brand consistency is […]
Four reasons brand is important
Your brand is more than a logo. There are a number of reasons your brand is important. And having brand consistency throughout every aspect of your business is vital. Over the next few weeks we are going to take you through the steps to create brand consistency throughout your business. Starting with four reasons your […]
The difference between Facebook advertising and boosting posts
What’s the difference between Facebook advertising and boosting posts? Warning – this blog comes with a rant! Do you boost your Facebook posts? If so, please, please, please stop it. And stop it now. If you’re going to spend money on Facebook, spend it on proper ad campaigns that will actually deliver you some […]
The basics of setting up a Facebook Ad
The basics of setting up a Facebook ad The most important thing in setting up a Facebook ad is to identify the goal. What do you want to achieve? If you don’t know what you want to achieve, then how will you know if your ad is successful or not. You should also know your […]
How to create your content
How to create your content If you love creating stuff, this is probably the funnest part of content marketing (yes, funnest isn’t technically a word but sometimes you just have to break the rules). Before you get to the fun though, make sure you’ve got your content strategy and content plan in place. If you […]
Building your content plan
Building your content plan Building your content plan might seem overwhelming, but it can actually be pretty easy. First, make sure you’ve got your content strategy in place. If you haven’t done that yet, check out our previous articles on Great Content Can Help Grow Your Business and Creating Your Content Strategically. If you’ve already […]
Creating content strategically
Creating your content strategically Are you creating your content strategically? Last week we talked about three ways great content can help you grow your business. However, the trick is you need to have a strategy behind creating that great content! Your content strategy is different to your content plan. Your content plan is more along […]
Content is King
Top two tips to stay competitive
Three reasons to use email marketing
Three reasons to use email marketing Email marketing is dead! You hear it all the time, but in reality, it’s not the case. When done right, email is one of the most cost-effective ways to connect with your existing and potential clients and customers. According to Campaign Monitor, “Email marketing is the king of the […]
Nine free things to help you with your marketing
A while back (2019) I met with Jade, a local business owner, comedian, student (then studying her MBA) and wearer of many hats. Like a lot of us, Jade likes to do things herself. However she was feeling frustrated with her marketing. We had a catch up to see how starfish marketing might help, […]
Finding your right marketing platforms
Finding your right marketing platforms If you’re hearing that you must be doing all the socials, Facebook, Instagram, Snapchat, LinkedIn, etc and you’re feeling overwhelmed, give yourself a break. Why? Because you really only need to focus on where your market is. And your market (your ideal customer) isn’t going to everywhere. Most likely they’re […]
How to schedule Facebook posts
How to schedule Facebook posts Are you spending too much time manually posting on Facebook? Scheduling your Facebook posts can save you a stack of time. And time is money. Here’s a step-by-step guide on how to schedule your Facebook posts. Step 1 – Create your posts Go to your business page Click on the […]
Touchpoints
I was recently asked to present to a group of business leaders about marketing and the importance of touchpoints. The combined knowledge in the room, from a leadership and business perspective, was pretty impressive. However, they were facing a common challenge with their marketing. And that was that their marketing wasn’t really focused on supporting […]
Promotion – Your number three P
Promotion – Your number three P Promotion is your number three in the seven P’s of marketing and is most commonly, what people think of when they think of marketing. And they usually equate Promotion with Advertising, but it is so much more than that. Disclaimer: I have no research or facts to back this […]
Price Number Two P
Price – Your number two P While price, is your number two P in your marketing mix (Product being #1), it could conceivably be the most important factor of your marketing mix. Why? Basically because it’s the element of the marketing mix that generates revenue and without revenue, we don’t really have a business. Pricing […]
Product – Your number one P
Product – Your number one P For your product – your number one P in your marketing mix, to be successful there are two key things it needs to deliver: Satisfy a specific need of your customer, and It has to deliver on it’s (your) promise I have discussed this many times – to meet […]
Do you understand your marketing mix?
Do you understand your marketing mix? I’ve talked about the importance of having a marketing strategy. And I touched on the marketing mix, otherwise known as the 7 Ps of marketing. Over the next few weeks, we’ll look at each of those Ps in a bit more depth. But first a simple explanation of what […]
Five reasons to use video in your marketing
If you google “reasons to use video marketing” a plethora of articles come up, ranging from five to 25 reasons you should use video in your marketing. And, you may have noticed that at starfish marketing, we are now including video’s in our blog and social media. Perhaps you’re wondering why – if […]