End of Financial Year Marketing Checklist

End of financial year marketing checklist

End of Financial Year Marketing Checklist: Everything You Need to Do The End of Financial Year Marketing Checklist It’s that time of year again – the end of the financial year is just around the corner! This can be a busy time for businesses, as there is a lot of work to be done in […]

Measuring Your Marketing

Measuring Marketing

Measuring Marketing Measuring Marketing Success Do you know how to measure marketing success? If not, you’re not alone. A lot of business owners struggle with measuring your marketing. Marketing is a complex beast, and it can be tough to know what to focus on when measuring your marketing. And… there are a lot of marketing […]

5 creative marketing ideas for small businesses

Santa Season Strategy

5 creative marketing ideas for small businesses Marketing on a budget Don’t have a large marketing budget? No problem! There are plenty of creative marketing ideas that can get your business noticed on a shoestring budget. Here are five of my favourites: Get involved in your community One great way to market your small business […]

Top 3 Marketing Mistakes and How to Avoid Them

Top 3 Marketing Mistakes and How to Avoid Them Are you making these marketing mistakes? Marketing can be a tricky business. You want to make sure you’re reaching the right people without having to spend a bucket of time or money in the process. To help you avoid common marketing pitfalls, here are three mistakes […]

5 Tips for Making Your Marketing Happen

5 tips for making your marketing happen

5 Tips for Making Your Marketing Happen Do you struggle with making your marketing happen? If you’re like most business owners, you know that marketing is important. But maybe what you don’t know is how to make your marketing happen. I hear it all the time. “I just don’t know where to start, what to […]

Marketing should be

Marketing Should Be

Marketing should be… One day, not so long ago and before I started paying to use professional images for Starfish Marketing, I was searching for an image to use for a ‘marketing concept’. Can you guess what came up? It was something like this. and this and this Megaphones!!! Megaphones being used to shout at […]

How important is email marketing

How important is email marketing? Really really important! How important is email marketing? It’s really really important! When done right, email marketing is one of the most cost-effective ways to connect with your existing and potential clients. It’s true. The research backs it up! According to Campaign Monitor, “Email marketing is the king of the marketing […]

Santa Season Strategy Time

Santa Season Strategy Time Santa season is almost upon us. Have you got your Santa season marketing strategy ready? I hope so! But if you haven’t, here are some quick tips on building a successful marketing strategy this Santa season. What are you doing this Santa season? First – start with figuring out what you’re […]

Building your marketing plan

Building your marketing plan This week I’m talking about building your marketing plan. This is the step you take after you’ve worked out your marketing budget and have a marketing wish list. Chances are your marketing wish list will end up as a pretty scary investment required to do everything on your list. That’s okay. […]

Setting your marketing budget

Setting your marketing budget Do you have a marketing budget? I really, really hope you answered yes! I talk to so many businesses that when I ask them what their marketing budget is, they either say, “I don’t know.” or “We don’t have one.”. Marketing budgets can be hard to get your head around. BUT…it’s […]

Marketing activities you can do on a budget

Marketing Activities you can do on a Budget

Marketing activities you can do on a budget When it comes to marketing many people think that you need to spend ENORMOUS amounts of money. And let’s face it – not all of us (especially smaller businesses) have enormous amounts of money to spend. However, there are plenty of marketing activities you can do on […]

Marketing Goals

Marketing Goals Before you begin… Marketing goals – where to start when talking about marketing goals? Well, we all know that having a marketing strategy is vital to the success of your marketing. And if you didn’t know that, well… you do now 😊 I know I quote this stat aaaaallll the time, but it’s […]

Identify your ideal target market – 5 questions to ask

Identify your target market Let’s talk about fish When it comes to marketing it’s very tempting to promote your business everywhere and market to everyone. I mean who doesn’t want all the business you can get? Right. However, when you think about it, do you really want to compete with all the other businesses out […]

Awards and Marketing and choosing ice cream

awards and marketing

Awards and Marketing Awards and Marketing – choosing ice cream Have you ever bought a specific ice cream because it had lots of medals on the packaging? Or any other product displaying medals, trophy, or award stickers (like wine perhaps)? I’m guessing those medal’s gave you a stronger sense of confidence in the ice cream. […]

Maximising your sponsorships

Maximising your sponsorships Have you ever consider sponsorships as part of your marketing strategy? Sponsorships are more than handing over money to an organisation and expecting the leads and sales to roll on in! So where do you start? Like any marketing activity sponsorship should have a strategy and budget behind it. In other words: […]

How do I know who my target market is?

Who is my target market

How do I know who my target market is? Who is my target market? How do I know who my target market is? This is probably the question I get asked the most by business owners. And it’s not a simple answer. Let’s start by saying I have to admit that I don’t necessarily like […]

3 ways to market your business

three things to market your small business 1

3 ways to market your business What to focus on With so many options and ways to market your small business, it can be hard to know what to focus on. If you’re not sure how to market your business, here are three ways. Make sure you have a website Make the most of social […]

Why you need a marketing strategy

Why you need a marketing strategy If you’ve been wondering why you need a marketing strategy, here’s six good reasons. It’s a roadmap that helps you understand your market and therefore tailor your product/services to better meet their needs, which in turn increases your revenue Having a marketing strategy in place makes it easier to […]

Finding time to do marketing

finding time to do marketing

Finding time to do marketing Are you doing everything but your marketing? Small business owners tell me all the time that they really struggle with “finding time to do marketing”​.  So, here’s the process that I follow to make sure my marketing gets done! Step 1: start with a plan Start with having a marketing […]

Silly Season Marketing

Silly Season marketing tip 1

Silly Season Marketing Five+ tips to help you with silly season marketing Silly Season is only seven weeks away which means the big fella is on his way and you need to start your silly season marketing NOW!!! Whether you call it Silly Season, Festive Season, Christmas or Yule this time of year is a […]

YouTube Marketing

There are some really good reasons that you should be setting up a YouTube Channel for your business. 1. It’s more than cat videos!

Who is your target market

We talk all the time about knowing who your ideal customer is – who your target market is. Why? Here’s a couple of reasons.

Working from home tips

Working from home tips. If you’re new to remote working (working from home), here’s a few tips that we use at starfish marketing.

Social Media Goals

Social Media Goals? This is one of the topics we are covering at our upcoming workshop, How to Plan, Create, & Schedule Your Social Media Like a Pro.

Planning your social media

We’ve been getting a few questions about planning your social media. Specifically around how to work out what types of posts to share on social media and how to plan them and schedule them out.

23 marketing freebies

23 marketing freebies to use in your marketing. From social media scheduling to graphic design tools, to video creation, and more. 23 marketing freebies!

What is meme marketing?

meme marketing 1

Did you know that meme marketing is a thing? Yep. Businesses are using memes strategically in their marketing. So, what makes memes so special.

Marketing your business on a budget

marketing your business on a budget 2

Marketing your business on a budget. Contrary to popular belief, marketing your business on a budget can deliver great results. Here are five budget marketing tips.

How do you do a brand audit?

How do you do a brand audit? The word “audit” can be scary. But doing a brand audit is an important part of creating consistency all through your business.

Defining your brand

Defining your brand

Defining your brand. Your brand should be a true representation of who you are as a business and how you wish to be perceived.

4 questions to help you start your marketing

questions to help you start your marketing

4 questions to help you start your marketingWhen it comes to marketing, one of the most common things we hear from small businesses is “I don’t know where to start”. Yes, marketing can seem overwhelming, or hard, or scary. Particularly when there are sooooooo many options out there, or you are not a marketer. And, it’s often […]

Top two tips to stay competitive

Top two tips to stay competitiveAre you finding it challenging to stay competitive? Have you noticed that over the last few years the digital world has become very crowded? There is so much information, so many apps, an enormous number of platforms out there, its hard to get your head around and to know what to focus […]

Three reasons to use email marketing

Three reasons to use email marketingEmail marketing is dead! You hear it all the time, but in reality, it’s not the case. When done right, email is one of the most cost-effective ways to connect with your existing and potential clients and customers. According to Campaign Monitor, “Email marketing is the king of the marketing kingdom with […]

Three people, three years, three lessons learnt

Three people, three years, three lessons learntAs I come up to our two-year anniversary of starfish marketing making the leap from just over 12 months of side-hustle to “going solo”, I’m reflecting on three lessons learnt. We have grown from one person to three people in three years. Something that I didn’t project happening as quickly […]

Nine free things to help you with your marketing

Nine free things

Nine free things to help with your marketingRecently I met with Jade, a local business owner, comedian, student (studying her MBA) and wearer of many hats. Like a lot of us, Jade likes to do things herself. However she was feeling frustrated with her marketing. We had a catch up to see how starfish marketing might […]

Finding your right marketing platforms

marketing platforms

Finding your right marketing platformsIf you’re hearing that you must be doing all the socials, Facebook, Instagram, Snapchat, LinkedIn, etc and you’re feeling overwhelmed, give yourself a break.Why?Because you really only need to focus on where your market is. And your market (your ideal customer) isn’t going to everywhere. Most likely they’re going to be […]

How to schedule Facebook posts

How to schedule Facebook postsAre you spending too much time manually posting on Facebook? Scheduling your Facebook posts can save you a stack of time. And time is money. Here’s a step-by-step guide on how to schedule your Facebook posts. Step 1 – Create your posts Go to your business page Click on the Publishing Tools tab […]

Touchpoints

I was recently asked to present to a group of business leaders about marketing and the importance of touchpoints. The combined knowledge in the room, from a leadership and business perspective, was pretty impressive. However, they were facing a common challenge with their marketing. And that was that their marketing wasn’t really focused on supporting sales […]

Magical Marketing Fairies

Merry Christmas from Mell & Kaitlyn

Magical Marketing FairiesWhat a year it has been. There were some big changes with starfish marketing as we grew; set up an office in Dean St, Albury; and welcomed Kaitlyn to the team. And we updated our branding! To our fabulous fabulous clients thank you for having us as your Marketing and Social Fairies this year. We […]

Your brand is more than your logo

Your brand is more than your logoMany people, when they think about brand, go straight to their logo. However, your brand is more than a logo. A logo is simply a visual representation of your brand – one aspect of it. Your brand infiltrates every aspect of your business, so it’s important to get it right. However, […]

Friday 13th and Marketing

Friday 13th

Friday 13th and MarketingFrom a marketing perspective, Friday 13th being unlucky is quite interesting as it’s a fairly global phenomenon. So how did it start?   Well, apparently no-one really knows where the superstition all started. But, one of the most popular stories stems from Friday 13 October 1307, when hundreds of Knights Templar were arrested […]

GDPR

GDPR

Have you heard about the GDPR?Or the General Data Protection Regulation?The GDPR, while essentially an EU law has the potential to impact all businesses globally. So, if you haven’t paid much attention to it yet, please read on. This information is really important and it will help you protect your business. Disclaimer: Please note that I’m […]

Funk up your LinkedIn Profile

LinkedIn

Funk up your LinkedIn profileWe all know social media is an important business marketing tool, and playing where your market plays is a key aspect of choosing which social media platform to “play on”. If your market is the business world then having an up-to-date LinkedIn profile is more important than ever.Why is having a LinkedIn […]

Promotion – Your number three P

Promotion

Promotion – Your number three PPromotion is your number three in the seven P’s of marketing and is most commonly, what people think of when they think of marketing. And they usually equate Promotion with Advertising, but it is so much more than that. Disclaimer: I have no research or facts to back this assumption […]

Price Number Two P

Price – Your number two PWhile price, is your number two P in your marketing mix (Product being #1), it could conceivably be the most important factor of your marketing mix.Why?Basically because it’s the element of the marketing mix that generates revenue and without revenue, we don’t really have a business.Pricing can be challenging because […]

Product – Your number one P

product - marketing mix

Product – Your number one PFor your product – your number one P in your marketing mix, to be successful there are two key things it needs to deliver:Satisfy a specific need of your customer, andIt has to deliver on it’s (your) promiseI have discussed this many times – to meet the key factor of […]

Do you understand your marketing mix?

marketing mix 7Ps

Do you understand your marketing mix?Do you understand your marketing mix? Last week I talked about the importance of having  a marketing strategy. And I touched on the marketing mix, otherwise known as the 7 Ps of marketing. Over the next few weeks, we’ll look at each of those Ps in a bit more depth. But first […]

Five reasons to use video in your marketing

video on mobile phone

five reasons to use video in your marketingIf you google “reasons to use video marketing” a plethora of articles come up, ranging from five to 25 reasons you should use video in your marketing.And, you may have noticed that at starfish marketing, we are now including video’s in our blog and social media. Perhaps you’re wondering […]

Naming your business

How to name your business

Six steps to naming your businessWhether you’re starting a new business or rebranding your business, having the right name is essential. The right name can help get your business known quickly and in a positive light – it can even attract customers. The wrong name can doom your business, creating the wrong impression and driving potential […]

Eight steps to build a marketing campaign

marketing campaign aspects

Eight steps to build a marketing campaign If the thought of a building a marketing campaign give you the heebie-jeebies, don’t worry; here’s eight steps to build a marketing campaign. Do you feel like you will just be throwing money down the drain? Or does that famous marketing quote by John Wanamaker come to mind? […]

spending, spending, spending with not a ROI in sight

spending spending spending

Are you spending, spending, spending with not a ROI in site? Do you know how much you spend on your marketing activities each day/week/month/year? Do you have a limit on what you spend on your marketing? I see a lot of marketing plans that look like they have a lot of thought and research behind them. Theyhave an […]

Haaaaave you met ROI?

have you met ROI?

Haaaaave you met ROI? Yes, really haaaaave you met ROI?  If you’re a How I Met Your Mother fan you may be familiar with this saying (substitute ROI for Ted). Just as Ted is Barney’s best friend in How I Met Your Mother, ROI is your best friend in marketing. ROI is your Return On Investment. If […]

Where are you playing?

Where are you playing

where does your market play?Are you playing where your market plays? This is different to where they do their research, which I touched on last week.  Where your market plays is where they are connecting – whether it be with friends and family, with businesses, with their aspirations and dreams… the list goes on.Chances are your marketing […]

Helping hand Tuesday

Helping hand TuesdayHelping hand Tuesday – where do customers research?Each Tuesday, over on Instagram, I post a question aimed at simplifying marketing activities, and helping business owners think about what they should be considering. Sometimes I write a bit about it too. This week was one of those times.Knowing  where your customers do their research means […]

Is your inbox dictating your life?

Is your inbox dictating your life?It’s not necessarily marketing related, but I was asked today, “is your inbox dictating your life?”.  And it used to, but not any more.  Do you schedule a time to tackle your inbox or are you constantly checking it throughout the day?  Do you see an email arrive and drop everything to […]

Have you joined the party on Instagram?

Have you joined the party on Instagram?You’ve heard the saying that a picture is worth a thousand words. Well if there’s one social media platform out there that lives by this saying, it’s Instagram.Instagram is one of the most popular social media platforms being used by business*, and there are a lot of people who […]

I got told no and I’m excited

This week I got my first “thanks, but no thanks”, and I’m excited! Why? Well a bit of background. I was referred to a new business to potentially help them with their marketing. Adam* and I met and had a great chat about what he wanted to achieve, where his priorities were and how I might be […]