Social Media Archives - Starfish Marketing

Writing Captions That Create Engagement

Writing captions that create engagement Helping make your social media a success If you’ve ever stared at the blinking cursor, wondering what on earth to write under your carefully chosen photo or perfectly cropped reel, you’re not alone. Writing captions that create engagement can feel like a mystical art, but it’s really just a blend […]

Repurposing Content for Social Media

Repurposing Content for Social Media A Time-Saving Guide for Busy Business Owners Repurposing content for social media is not just a shortcut; it’s a smarter, more sustainable way to make your marketing efforts work harder. Because, let’s face it, creating fresh content for social media week after week can feel like a full-time […]

10 Essential Social Media Tips Every Business Owner Should Know

10 Essential Social Media Tips Every Business Owner Should Know For most small business owners, social media often feels like a full-time job. It’s easy to get caught up in the hype of “likes” and “follows” without really understanding how these platforms can help you connect with the people who genuinely want what you […]

Putting Together a Social Media Marketing Strategy: A Practical Guide

How to create a social media marketing strategy for small businesses. Putting together a social media marketing strategy can feel like a big job, especially when you’ve got a lot on your plate. But if you break it down into steps, it’s a lot more manageable (and maybe even a bit fun). So, […]

How to Conduct a Social Media Audit

How to Conduct a Social Media Audit If you’ve been posting on social media for your business for a while, (and chances are you have because – well social media has been around a while now), you might be wondering how effective your efforts really are. Are you reaching the right people? Are you […]

15 ways to use video in social media

Video and social media Before getting into the 15 ways to use videos in social media, let’s briefly look at some stats. First; “96% of people have watched a video to learn more about a product or service”*. Ummmm, that’s a LOT OF EYES ON VIDEO! Then, “84% of people say […]

My favourite “free” social media tools

I love social media and all the opportunities (and fun) it brings. And because I love to share the love, and my mission is to make a difference (one starfish at a time), here are my favourite social media tools. Freebie Alert! Most of these tools have both free and paid versions, so you […]

8 ways to make your Meta account safer

8 ways to make your Meta account safer I get it – you’re busy. Running a business means wearing the hat of everything. And that means Meta security might not always something you think of. But hey, when it comes to your business, it’s super important to make sure your Meta account is as safe […]

How to build your social media marketing strategy

If you’re a time-poor business owner, chances are social media marketing is at the bottom of your ‘to-do’ list. You know that it’s important for the success of your business but you don’t have the time to devote to doing it yourself. That’s why it’s so important to have a social media strategy. […]

Mastering Entertaining Social Media Posts for Maximum Engagement

Entertaining Social Media Posts for Maximum Engagement! Can you believe we’ve arrived at the final instalment of our epic journey through the realm of 7 Types Of Social Media Posts That Get Results! This week, we’re diving headfirst into the captivating realm of Entertainment posts, where we’ll unravel the secrets of captivating your audience […]

The Power of Promotional Posts: How Your Business Can Benefit

The Power of Promotional Posts: How Your Business Can Benefit! Holy moley, can you believe that we’re up to number 6 of our in-depth look at the 7 types of social media posts that get results! This week I’m talking all things Promotional posts. But bore we get into that, you can read […]

Engagement Posts: The Key to Successful Social Media Marketing

Week 5 of our in depth look at the 7 types of social media posts that get results and it’s time to discuss engagement posts. If you’re using social media then you will most likely have heard the term “engagement post.” But what exactly does that mean? And why are engagement posts so crucial […]

5 User-Generated Content posts to Boost Your Online Presence

We’re up to number 4 of our in depth look at the 7 types of social media posts that get results and this week we’re looking at 5 User-Generated Content posts to Boost Your Online Presence. User-Generated Content, otherwise known as UGC. Let’s start with… What is UGC? UGC, is content that your followers/ideal clients […]

Inspirational Social Media Posts: A Guide for Businesses

We’re up to week 3 of focusing on the 7 types of social media posts that get results. This week it’s all about Inspirational posts. Remember you can read the previous articles below: 6 types of educational social media posts 5 types of behind the scenes posts Now picture this You’re scrolling through your […]

5 Types of Behind the Scenes Posts That Boost Your Social Media Engagement and Reach

Continuing on with our focus on social media and the types of posts that get results. This week I’m talking about Behind The Scenes posts – aka BTS posts. Before we start, if you haven’t read my previous articles related to this, here are 7 Types of Social Media Posts That Get Results and 6 […]

6 Types of Educational Social Media Posts

Last week I talked about 7 types of social media posts that get results. Over the next few weeks, I’ll be delving into each of those 7 types of posts in more detail. Starting with 7 types of educational social media posts. What are educational social media posts? Educational social media posts are […]

7 Types of Social Media Posts That Get Results: A Guide to Boost Your Online Presence

It’s time to take your social media game to the next level with these 7 types of social media posts that get results. When it comes to social media, there are so many types of posts out there it can be overwhelming to figure out what works best for your business. That’s why […]

Maximising Social Media Engagement

Let’s talk about maximising social media engagement to take your business to the next level. Grab a cup of coffee and get comfy because I’m about to spill some secrets! Starting with… The Power of Social Media Social media is an incredibly powerful tool for all types of businesses. That’s why everyone is using it. […]

Using video in your social media

Are you missing out? If you’re like most small business owners, you know that social media is a great way to reach new customers and grow your brand. And if you’re not using video in your small business marketing, you’re missing out on a huge opportunity to reach and engage your target audience. With TikTok […]

It’s Time to Get on TikTok

Don’t panic – you don’t have to do dancing videos! Chances are, you’ve heard of TikTok. It’s the hot (relatively) new social media platform that everyone’s talking about. Today I’m talking about why it’s time to get on TiKTok for your business. Now, before you say “I don’t want to do silly dancing videos” or […]

6 Marketing Tips for Social Media in 2023

6 Marketing Tips for Social Media in 2023 Where to start! It’s no secret that social media is constantly changing. What works today might not work tomorrow, which is why it’s so important to be strategic about all your marketing, including social media. Here are 6 marketing tips for social media that you can use […]

5 creative marketing ideas for small businesses

5 creative marketing ideas for small businesses Marketing on a budget Don’t have a large marketing budget? No problem! There are plenty of creative marketing ideas that can get your business noticed on a shoestring budget. Here are five of my favourites: Get involved in your community One great way to market your small business […]

Instagram and business: Is it worth it?

Instagram and business: Is it worth it? Should I be on Instagram for my business? As a business owner, you’re always looking for new ways to reach your target audience and grow your business. Instagram has over 1 billion monthly active users, so it’s no surprise that it’s one of the most popular social media […]

Easiest Facebook Ads Strategy

Easiest Facebook Ads Strategy Maximising your opportunities We all know that Facebook ads can have a great impact with regard to reaching, connecting, and engaging new clients for your business. However, how do you make sure you’re maximising your opportunities. Well, it’s all about your strategy. Yep – start with a strategy! But what strategy […]

6 Facebook Ad Campaign Tips

6 Facebook Ad Campaign Tips Let’s face it – Facebook ad campaigns s can be a really cost-effective way to: Drive traffic to your website Increase brand awareness Increase sales Gather qualified leads Get more customers Etc, etc, etc However, they are also a potential money sink-hole. So, it’s important to be strategic about your […]

What does Instagram no longer being a photo sharing app mean?

What does Instagram no longer being a photo sharing app mean? Instagram: no longer a photo-sharing app The Head of Instagram recently announced that Instagram is no longer a photo sharing app. What does this mean? If we read between the lines, it means Instagram is becoming more like Tik Tok. It doesn’t mean the […]

6 ways to make the most of your Social Media

6 ways to make the most of your social media Do you know how to make the most of your social media? Social Media – we all know we should be on it but how do you stand out from the crowd? Here are six ways to help you connect and engage with your ideal […]

Three Magic E’s of Social Media

What are the Three Magic E’s? I have mentioned the three magic E’s briefly in Blog 96. So, what are the Three Magic E’s? The three magic E’s are: Engage Educate Entertain Today I’m going to delve into those a bit more. But, before I do, you may be saying, “but Mell, […]

Mapping out your social content

Mapping out your social content. I recommend starting with your topics and post type format first. And crafting your content separately.

How often should I post on social media

How often should I post on social media? “How often should I post on social media?” is probably one of the most common questions I get asked. My answer is usually “it depends”! Why do I say that when there’s stacks and stacks of studies out there telling you that if you post […]

Crafting your social media content

Crafting your social media content Do you struggle with crafting your social media content? As in knowing what to actually put in your posts to achieve the goals you’ve set yourself for social media? I talked about the different types of social media posts last week. You can read about that here. What I’m talking […]

Fabulous five types of social media posts

The fabulous five types of social media posts Have you seen those social media calendars that show the different types of posts you can do? Have you wondered what makes the posts different? Well today’s your lucky day – we’re going to explain the different types of social media posts you can do. The fabulous […]

Play where your ideal customer is playing on the socials

Play where your ideal customer is playing on the socials Where should I play? One of the questions we get asked a lot is ‘How do I know which social media platforms I should be on?” In other words, where should you play? The most important thing here is play where your ideal customer is […]

Setting Social Media Goals

Setting social media goals Start with the end in mind When it comes to setting social media goals, you may have heard lots of marketers say start with the end in mind. There’s a reason we do this. We need to know what you want to achieve with your social media, because that will influence […]

Social Media Planning

Planning social media Social media planning Social media planning – we’ve been getting a lot of feedback from small business owners about their struggle with planning and scheduling social media. Specifically, around how to work out what types of posts to share on social media and how often they should be publishing them. So, we’ve […]

Seeing opportunities in an upside-down world

Seeing opportunities in an upside-down world. COVID-19 has turned the world upside-down. It can be hard to keep on top of things, let alone see opportunities

Communications tips to help you manage COVID-19

Communication tips to help you manage COVID-19. How to communicate with your clients during this ever-changing situation.

Who is your Social Media Target Market

Put simply, your social media target market should be your ideal customers who are active on social media.

Social Media Goals

Social Media Goals? This is one of the topics we are covering at our upcoming workshop, How to Plan, Create, & Schedule Your Social Media Like a Pro.

Planning your social media

We’ve been getting a few questions about planning your social media. Specifically around how to work out what types of posts to share on social media and how to plan them and schedule them out.

How to be awesome on Instagram

How to be awesome on Instagram. Are you making the most out of your awesomeness on your Instagram page? Here are three tips to help you be Instagram awesome

Using Instagram story polls

Using Instagram story polls. One of our favourite things about Instagram is how easy it is to use story polls.

The difference between your Instagram Feed and Instagram Stories

The difference between your Instagram Feed and Instagram Stories. There are at least three key differences between your Instagram Feed and Instagram Stories

Why should you join Instagram?

Why should you join Instagram? Reasons why and how to use Instagram. Instagram is a pretty big deal these days. 1 billion people use Instagram every month!

23 marketing freebies

23 marketing freebies to use in your marketing. From social media scheduling to graphic design tools, to video creation, and more. 23 marketing freebies!

Five more awesome Facebook posts you can do

Five more awesome Facebook posts you can do. From polls to testimonials and more. Keep your Facebook followers engaged.

Five awesome Facebook posts to help create engagement

Five awesome Facebook posts you can do. We all know that you need to be active on Facebook to build a following and connect with your audience . Here are …

What is meme marketing?

Did you know that meme marketing is a thing? Yep. Businesses are using memes strategically in their marketing. So, what makes memes special? When we’re told that the average person spends nearly 2 hours on social media EVERY DAY, you can see why creating content that cuts through the scroll is important. […]

The difference between Facebook advertising and boosting posts

Put simply, Facebook advertising offers you a lot more than boosting. Better goal setting, better targeting, better flexibility, better reporting.

Facebook is removing Likes!

Facebook is removing Likes. Facebook has announced Australia will be one of the first countries to trial remvoing viewable Likes…

What do emojis mean?

What do emojis mean?
Did you know that this emoji ‘Face with Tears of Joy’ was named word of the year by Oxford Dictionary in 2015?

The basics of setting up a Facebook Ad

The basics of setting up a Facebook ad The most important thing in setting up a Facebook ad is to identify the goal. What do you want to achieve? If you don’t know what you want to achieve, then how will you know if your ad is successful or not. You should also know your […]

Category: Social Media

Make the most of your socials