Marketing Budget. It’s really important to have a marketing budget included in your overall business budget for each financial year, but how do you set it?
Blog topics. We often here people say, “but I don’t know what to blog about”. So, here’s ten terrific topics on what to blog!
Having a blog. While there are actually many reasons to have a blog, today we’re focusing on how it helps your website SEO.
There are some really good reasons that you should be setting up a YouTube Channel for your business. 1. It’s more than cat videos!
COVID19 has hit businesses hard. We’re all doing it tough. But now is not the time to stop your marketing.
We talk all the time about knowing who your ideal customer is – who your target market is. Why? Here’s a couple of reasons.
Working from home tips. If you’re new to remote working (working from home), here’s a few tips that we use at starfish marketing.
Seeing opportunities in an upside-down world. COVID-19 has turned the world upside-down. It can be hard to keep on top of things, let alone see opportunities
Communication tips to help you manage COVID-19. How to communicate with your clients during this ever-changing situation.
Put simply, your social media target market should be your ideal customers who are active on social media.
Social Media Goals? This is one of the topics we are covering at our upcoming workshop, How to Plan, Create, & Schedule Your Social Media Like a Pro.
We’ve been getting a few questions about planning your social media. Specifically around how to work out what types of posts to share on social media and how to plan them and schedule them out.
Is traditional marketing still effective? This is a question we get asked a bit. The short answer is – it can be, but it depends…
How to be awesome on Instagram. Are you making the most out of your awesomeness on your Instagram page? Here are three tips to help you be Instagram awesome
Using Instagram story polls. One of our favourite things about Instagram is how easy it is to use story polls.
The difference between your Instagram Feed and Instagram Stories. There are at least three key differences between your Instagram Feed and Instagram Stories
Why should you join Instagram? Reasons why and how to use Instagram. Instagram is a pretty big deal these days. 1 billion people use Instagram every month!
If you do one marketing thing before the end of the year do this! Yes, the end of the year and decade is here. A time where we look back and share lessons learned.
23 marketing freebies to use in your marketing. From social media scheduling to graphic design tools, to video creation, and more. 23 marketing freebies!
Five more awesome Facebook posts you can do. From polls to testimonials and more. Keep your Facebook followers engaged.
Five awesome Facebook posts you can do. We all know that you need to be active on Facebook to build a following and connect with your audience . Here are …
Did you know that meme marketing is a thing? Yep. Businesses are using memes strategically in their marketing. So, what makes memes so special.
Marketing your business on a budget. Contrary to popular belief, marketing your business on a budget can deliver great results. Here are five budget marketing tips.
With so many options and ways to market your small business, it can be hard to know what to focus on.
If you’re not sure which marketing activities to choose, here are three tips .
Are you ready for the silly season? To make the most of your silly season you really need to start getting ready now. Here are 5 tips to help you get ready.
Your brand gap-fix action plan will have eight parts to it, starting with what the gap is.
How do you do a brand audit? The word “audit” can be scary. But doing a brand audit is an important part of creating consistency all through your business.
Defining your brand. Your brand should be a true representation of who you are as a business and how you wish to be perceived.
Your brand is more than your logo. Here are four reasons your brand is important. It starts with recognition and trust.
Put simply, Facebook advertising offers you a lot more than boosting. Better goal setting, better targeting, better flexibility, better reporting.
Facebook is removing Likes. Facebook has announced Australia will be one of the first countries to trial remvoing viewable Likes…
What do emojis mean?
Did you know that this emoji ‘Face with Tears of Joy’ was named word of the year by Oxford Dictionary in 2015?
Our five favourite “free” social media toolsWe love social media and all the opportunities (and fun) it brings. And because we love to share the love, and our mission is to make a difference, here are our five favourite social media tools.Freebie Alert!Most of these tools have both free and paid versions, so you can […]
The basics of setting up a Facebook adThe most important thing in setting up a Facebook ad is to identify the goal. What do you want to achieve? If you don’t know what you want to achieve, then how will you know if your ad is successful or not. You should also know your ideal client. […]
What is a Facebook pixel?
Have you heard of the Facebook Pixel, but always wondered what it is?
LinkedIn Vs Facebook. There are differences between the two that are important when it comes to using either (or both) platforms with your marketing.
Why you need more than a Facebook page. When it comes to being online, are you wondering why you need more than a Facebook page?
Why is social media so important?
Have you been wondering why is social media so important for business? There’s a really simple answer.
How to create your content If you love creating stuff, this is probably the funnest part of content marketing (yes, funnest isn’t technically a word but sometimes you just have to break the rules). Before you get to the fun though, make sure you’ve got your content strategy and content plan in place. If you haven’t done […]
Building your content planBuilding your content plan might seem overwhelming, but it can actually be pretty easy. First, make sure you’ve got your content strategy in place. If you haven’t done that yet, check out our previous articles on Great Content Can Help Grow Your Business and Creating Your Content Strategically. If you’ve already got your […]
Creating your content strategicallyAre you creating your content strategically? Last week we talked about three ways great content can help you grow your business. However, the trick is you need to have a strategy behind creating that great content!Your content strategy is different to your content plan. Your content plan is more along the lines of […]
Content is KingHave you heard the expression “Content is King”? It’s often used when referring to marketing activities – particularly in the digital marketing world.(If you’re interested in an explanation of where the phrase came from check out this article from Textbroker.) So, why is content king?To put it simply, great content can help you grow your […]
Top two tips to stay competitiveAre you finding it challenging to stay competitive? Have you noticed that over the last few years the digital world has become very crowded? There is so much information, so many apps, an enormous number of platforms out there, its hard to get your head around and to know what to focus […]
Three reasons to use email marketingEmail marketing is dead! You hear it all the time, but in reality, it’s not the case. When done right, email is one of the most cost-effective ways to connect with your existing and potential clients and customers. According to Campaign Monitor, “Email marketing is the king of the marketing kingdom with […]
Your brand is more than your logoMany people, when they think about brand, go straight to their logo. However, your brand is more than a logo. A logo is simply a visual representation of your brand – one aspect of it. Your brand infiltrates every aspect of your business, so it’s important to get it right. However, […]
Promotion – Your number three PPromotion is your number three in the seven P’s of marketing and is most commonly, what people think of when they think of marketing. And they usually equate Promotion with Advertising, but it is so much more than that. Disclaimer: I have no research or facts to back this assumption […]
Six steps to naming your businessWhether you’re starting a new business or rebranding your business, having the right name is essential. The right name can help get your business known quickly and in a positive light – it can even attract customers. The wrong name can doom your business, creating the wrong impression and driving potential […]
What is your brand essence? Do you know what your brand represents? What your brand essence is?Many people, when they think about brand, go straight to their logo. However, your brand is more than a logo. A logo is simply a visual representation of your brand – one aspect of it. By nature your brand is […]
Six questions to ask before rebrandingTo rebrand or not rebrand, that is the question? And why address this question? Well… I had a conversation with a friend today, a friend who is thinking about re-branding her business. She wanted to know what I thought. My first question was Why? Why do you think you should rebrand? Her response was […]
Eight steps to build a marketing campaign If the thought of a building a marketing campaign give you the heebie-jeebies, don’t worry; here’s eight steps to build a marketing campaign. Do you feel like you will just be throwing money down the drain? Or does that famous marketing quote by John Wanamaker come to mind? […]
Seven steps to maximise your social media Social Media – we all know we should be on it but how do you stand out from the crowd? To help you maximise your social media, here are seven steps to help you connect and engage with your audience (your target market) and build a social media […]
Are you spending, spending, spending with not a ROI in site? Do you know how much you spend on your marketing activities each day/week/month/year? Do you have a limit on what you spend on your marketing? I see a lot of marketing plans that look like they have a lot of thought and research behind them. Theyhave an […]