My favourite “free” social media tools
I love social media and all the opportunities (and fun) it brings. And because I love to share the love, and my mission is to make a difference (one starfish at a time), here are my favourite social media tools. Freebie Alert! Most of these tools have both free and paid versions, so you […]
Ten terrific blog topics
Blog topics. We often here people say, “but I don’t know what to blog about”. So, here’s ten terrific topics on what to blog!
How having a blog helps your website SEO
Having a blog. While there are actually many reasons to have a blog, today we’re focusing on how it helps your website SEO.
Naming your business
Six steps to naming your business Whether you’re starting a new business or rebranding your business, having the right name is essential. The right name can help get your business known quickly and in a positive light – it can even attract customers. The wrong name can doom your business, creating the wrong impression and […]
Eight steps to build a marketing campaign
Eight steps to build a marketing campaign If the thought of developing a marketing campaign yourself gives you the heebie-jeebies, don’t worry; here are eight steps to build a marketing campaign. Marketing campaigns can be fabulous things if done right – and you can know if it is successful (or not). Done well, a great […]
Your brand is more than your logo
Your brand is more than your logo Many people, when they think about brand, go straight to their logo. However, your brand is more than a logo. A logo is simply a visual representation of your brand – one aspect of it. Your brand infiltrates every aspect of your business, so it’s important to get […]
YouTube Marketing
There are some really good reasons that you should be setting up a YouTube Channel for your business. 1. It’s more than cat videos!
Why Knowing Your Target Market Is So Important
There’s a lot of talk these days about target markets and ideal clients. You may be wondering what all the fuss is about, and why knowing your target market is so important. The truth is, if you want your business to be successful, you need to understand who your target market is. And you need […]
Seeing opportunities in an upside-down world
Seeing opportunities in an upside-down world. COVID-19 has turned the world upside-down. It can be hard to keep on top of things, let alone see opportunities
Communications tips to help you manage COVID-19
Communication tips to help you manage COVID-19. How to communicate with your clients during this ever-changing situation.
Who is your Social Media Target Market
Put simply, your social media target market should be your ideal customers who are active on social media.
Social Media Goals
Social Media Goals? This is one of the topics we are covering at our upcoming workshop, How to Plan, Create, & Schedule Your Social Media Like a Pro.
Planning your social media
We’ve been getting a few questions about planning your social media. Specifically around how to work out what types of posts to share on social media and how to plan them and schedule them out.
How to be awesome on Instagram
How to be awesome on Instagram. Are you making the most out of your awesomeness on your Instagram page? Here are three tips to help you be Instagram awesome
Using Instagram story polls
Using Instagram story polls. One of our favourite things about Instagram is how easy it is to use story polls.
The difference between your Instagram Feed and Instagram Stories
The difference between your Instagram Feed and Instagram Stories. There are at least three key differences between your Instagram Feed and Instagram Stories
Why should you join Instagram?
Why should you join Instagram? Reasons why and how to use Instagram. Instagram is a pretty big deal these days. 1 billion people use Instagram every month!
If you do one marketing thing before the end of the year do this!
If you do one marketing thing before the end of the year do this! Yes, the end of the year and decade is here. A time where we look back and share lessons learned.
23 marketing freebies
23 marketing freebies to use in your marketing. From social media scheduling to graphic design tools, to video creation, and more. 23 marketing freebies!
Five more awesome Facebook posts you can do
Five more awesome Facebook posts you can do. From polls to testimonials and more. Keep your Facebook followers engaged.
Five awesome Facebook posts to help create engagement
Five awesome Facebook posts you can do. We all know that you need to be active on Facebook to build a following and connect with your audience . Here are …
What is meme marketing?
Did you know that meme marketing is a thing? Yep. Businesses are using memes strategically in their marketing. So, what makes memes special? When we’re told that the average person spends nearly 2 hours on social media EVERY DAY, you can see why creating content that cuts through the scroll is important. […]
Marketing your business on a budget
Marketing your business on a budget. Contrary to popular belief, marketing your business on a budget can deliver great results. Here are five budget marketing tips.
Five tips to help you get ready for the silly season
Are you ready for the silly season? To make the most of your silly season you really need to start getting ready now. Here are 5 tips to help you get ready.
Building your brand gap-fix action plan
Your brand gap-fix action plan will have eight parts to it, starting with what the gap is.
How do you do a brand audit?
How do you do a brand audit? The word “audit” can be scary. But doing a brand audit is an important part of creating consistency all through your business.
Defining your brand
Defining your brand. Your brand should be a true representation of who you are as a business and how you wish to be perceived.
Four reasons brand is important
Your brand is more than your logo. Here are four reasons your brand is important. It starts with recognition and trust.
The difference between Facebook advertising and boosting posts
Put simply, Facebook advertising offers you a lot more than boosting. Better goal setting, better targeting, better flexibility, better reporting.
Facebook is removing Likes!
Facebook is removing Likes. Facebook has announced Australia will be one of the first countries to trial remvoing viewable Likes…
What do emojis mean?
What do emojis mean?
Did you know that this emoji ‘Face with Tears of Joy’ was named word of the year by Oxford Dictionary in 2015?
The basics of setting up a Facebook Ad
The basics of setting up a Facebook ad The most important thing in setting up a Facebook ad is to identify the goal. What do you want to achieve? If you don’t know what you want to achieve, then how will you know if your ad is successful or not. You should also know your […]
What is a Facebook pixel
What is a Facebook pixel?
Have you heard of the Facebook Pixel, but always wondered what it is?
LinkedIn Vs Facebook
LinkedIn Vs Facebook. There are differences between the two that are important when it comes to using either (or both) platforms with your marketing.
Why you need more than a Facebook page
Why you need more than a Facebook page. When it comes to being online, are you wondering why you need more than a Facebook page?
Why is social media so important?
Why is social media so important?
Have you been wondering why is social media so important for business? There’s a really simple answer.
How to create your content
How to create your content If you love creating stuff, this is probably the funnest part of content marketing (yes, funnest isn’t technically a word but sometimes you just have to break the rules). Before you get to the fun though, make sure you’ve got your content strategy and content plan in place. If you […]
Building your content plan
Building your content plan Building your content plan might seem overwhelming, but it can actually be pretty easy. First, make sure you’ve got your content strategy in place. If you haven’t done that yet, check out our previous articles on Great Content Can Help Grow Your Business and Creating Your Content Strategically. If you’ve already […]
Creating content strategically
Creating your content strategically Are you creating your content strategically? Last week we talked about three ways great content can help you grow your business. However, the trick is you need to have a strategy behind creating that great content! Your content strategy is different to your content plan. Your content plan is more along […]
Content is King
Top two tips to stay competitive
Three reasons to use email marketing
Three reasons to use email marketing Email marketing is dead! You hear it all the time, but in reality, it’s not the case. When done right, email is one of the most cost-effective ways to connect with your existing and potential clients and customers. According to Campaign Monitor, “Email marketing is the king of the […]
Promotion – Your number three P
Promotion – Your number three P Promotion is your number three in the seven P’s of marketing and is most commonly, what people think of when they think of marketing. And they usually equate Promotion with Advertising, but it is so much more than that. Disclaimer: I have no research or facts to back this […]