Fabulous five types of social media posts

five types of social media posts - engagement

The fabulous five types of social media posts Have you seen those social media calendars that show the different types of posts you can do? Have you wondered what makes the posts different? Well today’s your lucky day – we’re going to explain the different types of social media posts you can do. The fabulous […]

Setting Social Media Goals

Setting social media goals

Setting social media goals Start with the end in mind When it comes to setting social media goals, you may have heard lots of marketers say start with the end in mind.  There’s a reason we do this.  We need to know what you want to achieve with your social media, because that will influence […]

How to set your marketing budget

Marketing Budget. It’s really important to have a marketing budget included in your overall business budget for each financial year, but how do you set it?

Ten terrific blog topics

Blog topics. We often here people say, “but I don’t know what to blog about”. So, here’s ten terrific topics on what to blog!

YouTube Marketing

There are some really good reasons that you should be setting up a YouTube Channel for your business. 1. It’s more than cat videos!

Who is your target market

We talk all the time about knowing who your ideal customer is – who your target market is. Why? Here’s a couple of reasons.

Working from home tips

Working from home tips. If you’re new to remote working (working from home), here’s a few tips that we use at starfish marketing.

Social Media Goals

Social Media Goals? This is one of the topics we are covering at our upcoming workshop, How to Plan, Create, & Schedule Your Social Media Like a Pro.

Planning your social media

We’ve been getting a few questions about planning your social media. Specifically around how to work out what types of posts to share on social media and how to plan them and schedule them out.

How to be awesome on Instagram

How to be awesome on Instagram. Are you making the most out of your awesomeness on your Instagram page? Here are three tips to help you be Instagram awesome

Using Instagram story polls

Using Instagram story polls. One of our favourite things about Instagram is how easy it is to use story polls.

Why should you join Instagram?

Why should you join Instagram? Reasons why and how to use Instagram. Instagram is a pretty big deal these days. 1 billion people use Instagram every month!

23 marketing freebies

23 marketing freebies to use in your marketing. From social media scheduling to graphic design tools, to video creation, and more. 23 marketing freebies!

What is meme marketing?

meme marketing 1

Did you know that meme marketing is a thing? Yep. Businesses are using memes strategically in their marketing. So, what makes memes so special.

Marketing your business on a budget

marketing your business on a budget 2

Marketing your business on a budget. Contrary to popular belief, marketing your business on a budget can deliver great results. Here are five budget marketing tips.

How do you do a brand audit?

How do you do a brand audit? The word “audit” can be scary. But doing a brand audit is an important part of creating consistency all through your business.

Defining your brand

Defining your brand

Defining your brand. Your brand should be a true representation of who you are as a business and how you wish to be perceived.

Facebook is removing Likes!

Facebook is removing Likes. Facebook has announced Australia will be one of the first countries to trial remvoing viewable Likes…

What do emojis mean?

What do emojis mean?
Did you know that this emoji ‘Face with Tears of Joy’ was named word of the year by Oxford Dictionary in 2015?

Our favourite “free” social media tools

Our five favourite “free” social media toolsWe love social media and all the opportunities (and fun) it brings. And because we love to share the love, and our mission is to make a difference, here are our five favourite social media tools.Freebie Alert!Most of these tools have both free and paid versions, so you can […]

The basics of setting up a Facebook Ad

The basics of setting up a Facebook adThe most important thing in setting up a Facebook ad  is to identify the goal. What do you want to achieve? If you don’t know what you want to achieve, then how will you know if your ad is successful or not. You should also know your ideal client. […]

What is a Facebook pixel

What is a Facebook pixel?
Have you heard of the Facebook Pixel, but always wondered what it is?

LinkedIn Vs Facebook

LinkedIn Vs Facebook. There are differences between the two that are important when it comes to using either (or both) platforms with your marketing.

Why is social media so important?

Why is social media so important?
Have you been wondering why is social media so important for business? There’s a really simple answer.

How to create your content

How to create your content If you love creating stuff, this is probably the funnest part of content marketing (yes, funnest isn’t technically a word but sometimes you just have to break the rules). Before you get to the fun though, make sure you’ve got your content strategy and content plan in place. If you haven’t done […]

Building your content plan

Building your content planBuilding your content plan might seem overwhelming, but it can actually be pretty easy.   First, make sure you’ve got your content strategy in place. If you haven’t done that yet, check out our previous articles on Great Content Can Help Grow Your Business and Creating Your Content Strategically.  If you’ve already got your […]

Creating content strategically

Creating your content strategicallyAre you creating your content strategically? Last week we talked about three ways great content can help you grow your business. However, the trick is you need to have a strategy behind creating that great content!Your content strategy is different to your content plan. Your content plan is more along the lines of […]

Content is King

Content is KingHave you heard the expression “Content is King”? It’s often used when referring to marketing activities – particularly in the digital marketing world.(If you’re interested in an explanation of where the phrase came from check out this article from Textbroker.) So, why is content king?To put it simply, great content can help you grow your […]

Top two tips to stay competitive

Top two tips to stay competitiveAre you finding it challenging to stay competitive? Have you noticed that over the last few years the digital world has become very crowded? There is so much information, so many apps, an enormous number of platforms out there, its hard to get your head around and to know what to focus […]

Three reasons to use email marketing

Three reasons to use email marketingEmail marketing is dead! You hear it all the time, but in reality, it’s not the case. When done right, email is one of the most cost-effective ways to connect with your existing and potential clients and customers. According to Campaign Monitor, “Email marketing is the king of the marketing kingdom with […]

Nine free things to help you with your marketing

Nine free things

Nine free things to help with your marketingRecently I met with Jade, a local business owner, comedian, student (studying her MBA) and wearer of many hats. Like a lot of us, Jade likes to do things herself. However she was feeling frustrated with her marketing. We had a catch up to see how starfish marketing might […]

Planning & thinking differently

planning and thinking differently concept using lemons and a pink grapefruit

Planning and thinking differentlyTomorrow the starfish marketing team will come together in our Albury office for a planning and thinking differently day. This will be the first time the three of us will be in the same location at the same time. (For those unaware we have three locations, Albury, Canberra and Rutherglen.)All three of us are […]

Finding your right marketing platforms

marketing platforms

Finding your right marketing platformsIf you’re hearing that you must be doing all the socials, Facebook, Instagram, Snapchat, LinkedIn, etc and you’re feeling overwhelmed, give yourself a break.Why?Because you really only need to focus on where your market is. And your market (your ideal customer) isn’t going to everywhere. Most likely they’re going to be […]

How to schedule Facebook posts

How to schedule Facebook postsAre you spending too much time manually posting on Facebook? Scheduling your Facebook posts can save you a stack of time. And time is money. Here’s a step-by-step guide on how to schedule your Facebook posts. Step 1 – Create your posts Go to your business page Click on the Publishing Tools tab […]

Touchpoints

I was recently asked to present to a group of business leaders about marketing and the importance of touchpoints. The combined knowledge in the room, from a leadership and business perspective, was pretty impressive. However, they were facing a common challenge with their marketing. And that was that their marketing wasn’t really focused on supporting sales […]