Building your marketing plan This week I’m talking about building your marketing plan. This is the step you take after you’ve worked out your marketing budget and have a marketing wish list. Chances are your marketing wish list will end up as a pretty scary investment required to do everything on your list. That’s okay. […]
Marketing activities you can do on a budget When it comes to marketing many people think that you need to spend ENORMOUS amounts of money. And let’s face it – not all of us (especially smaller businesses) have enormous amounts of money to spend. However, there are plenty of marketing activities you can do on […]
Marketing Goals Before you begin… Marketing goals – where to start when talking about marketing goals? Well, we all know that having a marketing strategy is vital to the success of your marketing. And if you didn’t know that, well… you do now 😊 I know I quote this stat aaaaallll the time, but it’s […]
Who are you? What does your brand say about you? Did you hear that song when you read the title of this article? “Whooooooo are you? de do de do… No, just me? Oh well – I must have watched too many episodes of CSI in my past. Anyway, onto “Who are you?”. Today, I’m […]
Identify your target market Let’s talk about fish When it comes to marketing it’s very tempting to promote your business everywhere and market to everyone. I mean who doesn’t want all the business you can get? Right. However, when you think about it, do you really want to compete with all the other businesses out […]
6 questions to ask before rebranding To rebrand or not – that is the question! And why address this question? Well… I had a conversation with a friend who is also a business owner. A friend who is thinking about re-branding her business. She wanted to know what I thought. My first question was Why? […]
Awards and Marketing Awards and Marketing – choosing ice cream Have you ever bought a specific ice cream because it had lots of medals on the packaging? Or any other product displaying medals, trophy, or award stickers (like wine perhaps)? I’m guessing those medal’s gave you a stronger sense of confidence in the ice cream. […]
Here’s why creating content is hard Do you struggle with creating content for your business? A lot of the time I see business owners really struggle with writing copy and creating content for their own business and it ends up in the too hard basket. Why? Because creating content can be overwhelming and frustrating. It’s […]
Maximising your sponsorships Have you ever consider sponsorships as part of your marketing strategy? Sponsorships are more than handing over money to an organisation and expecting the leads and sales to roll on in! So where do you start? Like any marketing activity sponsorship should have a strategy and budget behind it. In other words: […]
How do I know who my target market is? Who is my target market? How do I know who my target market is? This is probably the question I get asked the most by business owners. And it’s not a simple answer. Let’s start by saying I have to admit that I don’t necessarily like […]
3 ways to market your business What to focus on With so many options and ways to market your small business, it can be hard to know what to focus on. If you’re not sure how to market your business, here are three ways. Make sure you have a website Make the most of social […]
Finding time to do marketing Are you doing everything but your marketing? Small business owners tell me all the time that they really struggle with “finding time to do marketing”. So, here’s the process that I follow to make sure my marketing gets done! Step 1: start with a plan Start with having a marketing […]
Silly Season Marketing Five+ tips to help you with silly season marketing Silly Season is only seven weeks away which means the big fella is on his way and you need to start your silly season marketing NOW!!! Whether you call it Silly Season, Festive Season, Christmas or Yule this time of year is a […]
The fabulous five types of social media posts Have you seen those social media calendars that show the different types of posts you can do? Have you wondered what makes the posts different? Well today’s your lucky day – we’re going to explain the different types of social media posts you can do. The fabulous […]
Setting social media goals Start with the end in mind When it comes to setting social media goals, you may have heard lots of marketers say start with the end in mind. There’s a reason we do this. We need to know what you want to achieve with your social media, because that will influence […]
Blog topics. We often here people say, “but I don’t know what to blog about”. So, here’s ten terrific topics on what to blog!
Having a blog. While there are actually many reasons to have a blog, today we’re focusing on how it helps your website SEO.
There are some really good reasons that you should be setting up a YouTube Channel for your business. 1. It’s more than cat videos!
COVID19 has hit businesses hard. We’re all doing it tough. But now is not the time to stop your marketing.
We talk all the time about knowing who your ideal customer is – who your target market is. Why? Here’s a couple of reasons.
Working from home tips. If you’re new to remote working (working from home), here’s a few tips that we use at starfish marketing.
Seeing opportunities in an upside-down world. COVID-19 has turned the world upside-down. It can be hard to keep on top of things, let alone see opportunities
Communication tips to help you manage COVID-19. How to communicate with your clients during this ever-changing situation.
Put simply, your social media target market should be your ideal customers who are active on social media.
Social Media Goals? This is one of the topics we are covering at our upcoming workshop, How to Plan, Create, & Schedule Your Social Media Like a Pro.
We’ve been getting a few questions about planning your social media. Specifically around how to work out what types of posts to share on social media and how to plan them and schedule them out.
Is traditional marketing still effective? This is a question we get asked a bit. The short answer is – it can be, but it depends…
How to be awesome on Instagram. Are you making the most out of your awesomeness on your Instagram page? Here are three tips to help you be Instagram awesome
Using Instagram story polls. One of our favourite things about Instagram is how easy it is to use story polls.
The difference between your Instagram Feed and Instagram Stories. There are at least three key differences between your Instagram Feed and Instagram Stories
Why should you join Instagram? Reasons why and how to use Instagram. Instagram is a pretty big deal these days. 1 billion people use Instagram every month!
If you do one marketing thing before the end of the year do this! Yes, the end of the year and decade is here. A time where we look back and share lessons learned.
23 marketing freebies to use in your marketing. From social media scheduling to graphic design tools, to video creation, and more. 23 marketing freebies!
Five more awesome Facebook posts you can do. From polls to testimonials and more. Keep your Facebook followers engaged.
Five awesome Facebook posts you can do. We all know that you need to be active on Facebook to build a following and connect with your audience . Here are …
Did you know that meme marketing is a thing? Yep. Businesses are using memes strategically in their marketing. So, what makes memes so special.
Marketing your business on a budget. Contrary to popular belief, marketing your business on a budget can deliver great results. Here are five budget marketing tips.
Are you ready for the silly season? To make the most of your silly season you really need to start getting ready now. Here are 5 tips to help you get ready.
Your brand gap-fix action plan will have eight parts to it, starting with what the gap is.
How do you do a brand audit? The word “audit” can be scary. But doing a brand audit is an important part of creating consistency all through your business.
Defining your brand. Your brand should be a true representation of who you are as a business and how you wish to be perceived.
Your brand is more than your logo. Here are four reasons your brand is important. It starts with recognition and trust.
Put simply, Facebook advertising offers you a lot more than boosting. Better goal setting, better targeting, better flexibility, better reporting.
Facebook is removing Likes. Facebook has announced Australia will be one of the first countries to trial remvoing viewable Likes…
What do emojis mean?
Did you know that this emoji ‘Face with Tears of Joy’ was named word of the year by Oxford Dictionary in 2015?
Our five favourite “free” social media toolsWe love social media and all the opportunities (and fun) it brings. And because we love to share the love, and our mission is to make a difference, here are our five favourite social media tools.Freebie Alert!Most of these tools have both free and paid versions, so you can […]
The basics of setting up a Facebook adThe most important thing in setting up a Facebook ad is to identify the goal. What do you want to achieve? If you don’t know what you want to achieve, then how will you know if your ad is successful or not. You should also know your ideal client. […]
What is a Facebook pixel?
Have you heard of the Facebook Pixel, but always wondered what it is?
LinkedIn Vs Facebook. There are differences between the two that are important when it comes to using either (or both) platforms with your marketing.
Why you need more than a Facebook page. When it comes to being online, are you wondering why you need more than a Facebook page?
Why is social media so important?
Have you been wondering why is social media so important for business? There’s a really simple answer.
How to create your content If you love creating stuff, this is probably the funnest part of content marketing (yes, funnest isn’t technically a word but sometimes you just have to break the rules). Before you get to the fun though, make sure you’ve got your content strategy and content plan in place. If you haven’t done […]