5 creative marketing ideas for small businesses

Santa Season Strategy

5 creative marketing ideas for small businesses Marketing on a budget Don’t have a large marketing budget? No problem! There are plenty of creative marketing ideas that can get your business noticed on a shoestring budget. Here are five of my favourites: Get involved in your community One great way to market your small business […]

Instagram and business: Is it worth it?

Instagram and business

Instagram and business: Is it worth it? Should I be on Instagram for my business? As a business owner, you’re always looking for new ways to reach your target audience and grow your business. Instagram has over 1 billion monthly active users, so it’s no surprise that it’s one of the most popular social media […]

Easiest Facebook Ads Strategy

Who is my target market

Easiest Facebook Ads Strategy Maximising your opportunities We all know that Facebook ads can have a great impact with regard to reaching, connecting, and engaging new clients for your business. However, how do you make sure you’re maximising your opportunities. Well, it’s all about your strategy. Yep – start with a strategy! But what strategy […]

6 Facebook Ad Campaign Tips

6 Facebook Ad Campaign Tips

6 Facebook Ad Campaign Tips Let’s face it – Facebook ad campaigns s can be a really cost-effective way to: Drive traffic to your website Increase brand awareness Increase sales Gather qualified leads Get more customers Etc, etc, etc However, they are also a potential money sink-hole. So, it’s important to be strategic about your […]

What does Instagram no longer being a photo sharing app mean?

What does Instagram no longer being a photo sharing app mean? Instagram: no longer a photo-sharing app The Head of Instagram recently announced that Instagram is no longer a photo sharing app. What does this mean? If we read between the lines, it means Instagram is becoming more like Tik Tok. It doesn’t mean the […]

6 ways to make the most of your Social Media

6 ways to make the most of your social media Do you know how to make the most of your social media? Social Media – we all know we should be on it but how do you stand out from the crowd? Here are six ways to help you connect and engage with your ideal […]

15 ways to use video in social media

15 ways to use video in social media

15 Ways to use videos in social media Video and social media Before getting into the 15 ways to use videos in social media, let’s briefly look at some stats.  First; “96% of people have watched a video to learn more about a product or service”*. Ummmm, that’s a LOT OF EYES ON VIDEO! Then, […]

Three Magic E’s of Social Media

Three magic e's of social media

The Three Magic E’s of Social Media What are the Three Magic E’s? I have mentioned the three magic E’s briefly in Blog 96. So, what are the Three Magic E’s? The three magic E’s are: Engage Educate Entertain Today I’m going to delve into those a bit more. But, before I do, you may […]

Mapping out your social content

mapping out your social content content

Mapping out your social content. I recommend starting with your topics and post type format first. And crafting your content separately.

How often should I post on social media

how often should I post on social media 1

How often should I post on social media? “How often should I post on social media?” is probably one of the most common questions I get asked. My answer is usually “it depends”! Why do I say that when there’s stacks and stacks of studies out there telling you that if you post once per […]

Crafting your social media content

crafting your social media content 1

Crafting your social media content Do you struggle with crafting your social media content? As in knowing what to actually put in your posts to achieve the goals you’ve set yourself for social media? I talked about the different types of social media posts last week. You can read about that here. What I’m talking […]

Fabulous five types of social media posts

five types of social media posts - engagement

The fabulous five types of social media posts Have you seen those social media calendars that show the different types of posts you can do? Have you wondered what makes the posts different? Well today’s your lucky day – we’re going to explain the different types of social media posts you can do. The fabulous […]

Play where your ideal customer is playing on the socials

play where your ideal customer is playing on socials

Play where your ideal customer is playing on the socials Where should I play? One of the questions we get asked a lot is ‘How do I know which social media platforms I should be on?” In other words, where should you play? The most important thing here is play where your ideal customer is […]

Setting Social Media Goals

Setting social media goals

Setting social media goals Start with the end in mind When it comes to setting social media goals, you may have heard lots of marketers say start with the end in mind.  There’s a reason we do this.  We need to know what you want to achieve with your social media, because that will influence […]

Social Media Planning

Let's get social media savvy

Planning social media Social media planning Social media planning – we’ve been getting a lot of feedback from small business owners about their struggle with planning and scheduling social media. Specifically, around how to work out what types of posts to share on social media and how often they should be publishing them. So, we’ve […]

Working from home tips

Working from home tips. If you’re new to remote working (working from home), here’s a few tips that we use at starfish marketing.

Social Media Goals

Social Media Goals? This is one of the topics we are covering at our upcoming workshop, How to Plan, Create, & Schedule Your Social Media Like a Pro.

Planning your social media

We’ve been getting a few questions about planning your social media. Specifically around how to work out what types of posts to share on social media and how to plan them and schedule them out.

How to be awesome on Instagram

How to be awesome on Instagram. Are you making the most out of your awesomeness on your Instagram page? Here are three tips to help you be Instagram awesome

Using Instagram story polls

Using Instagram story polls. One of our favourite things about Instagram is how easy it is to use story polls.

Why should you join Instagram?

Why should you join Instagram? Reasons why and how to use Instagram. Instagram is a pretty big deal these days. 1 billion people use Instagram every month!

23 marketing freebies

23 marketing freebies to use in your marketing. From social media scheduling to graphic design tools, to video creation, and more. 23 marketing freebies!

What is meme marketing?

meme marketing 1

Did you know that meme marketing is a thing? Yep. Businesses are using memes strategically in their marketing. So, what makes memes so special.

Facebook is removing Likes!

Facebook is removing Likes. Facebook has announced Australia will be one of the first countries to trial remvoing viewable Likes…

What do emojis mean?

What do emojis mean?
Did you know that this emoji ‘Face with Tears of Joy’ was named word of the year by Oxford Dictionary in 2015?

Our favourite “free” social media tools

Our five favourite “free” social media toolsWe love social media and all the opportunities (and fun) it brings. And because we love to share the love, and our mission is to make a difference, here are our five favourite social media tools.Freebie Alert!Most of these tools have both free and paid versions, so you can […]

The basics of setting up a Facebook Ad

The basics of setting up a Facebook adThe most important thing in setting up a Facebook ad  is to identify the goal. What do you want to achieve? If you don’t know what you want to achieve, then how will you know if your ad is successful or not. You should also know your ideal client. […]

What is a Facebook pixel

What is a Facebook pixel?
Have you heard of the Facebook Pixel, but always wondered what it is?

LinkedIn Vs Facebook

LinkedIn Vs Facebook. There are differences between the two that are important when it comes to using either (or both) platforms with your marketing.

Why is social media so important?

Why is social media so important?
Have you been wondering why is social media so important for business? There’s a really simple answer.