End of Financial Year Marketing Checklist: Everything You Need to Do The End of Financial Year Marketing Checklist It’s that time of year again – the end of the financial year is just around the corner! This can be a busy time for businesses, as there is a lot of work to be done in […]
4 Ways Automated Email Campaigns Help Your Business Automating emails to benefit your business Did you know that automated email campaigns can help improve your open rates, engagement, and overall ROI? It’s true. So let’s talk about the benefits of automated emails and how they can help your business grow. Timing is everything When you […]
3 Don’ts and 4 Do’s of email marketing The do’s and don’ts of email marketing We all know that email marketing can be a great way to connect with clients and boost sales. But only if you’re doing it right. So, let’s talk about the do’s and don’ts of email marketing so you can create […]
How to Use Email Marketing to Benefit Your Business Email marketing to benefit your business When done correctly, email marketing can provide lots of benefits for your business, including increased sales, improved customer loyalty, and greater brand awareness. Today I’m going to cover how to use email marketing to benefit your business, including: the basics […]
Email Marketing Why It’s Still Relevant and How to Do It Right Did you know that email is a really, really, really effective digital marketing tool? If you’ve read my blogs before you will know this. However, let’s still look at a pretty impressive stat… HubSpot reports that email has “an astounding 4,200% ROI. Source: […]
5 tips to get your emails opened Do your emails get lost? Do you ever feel like your emails just get lost in people’s inboxes? It can be tough to get your message across when there are so many other emails vying for attention. But with a few simple tips, you can write email subject […]
Measuring Marketing Measuring Marketing Success Do you know how to measure marketing success? If not, you’re not alone. A lot of business owners struggle with measuring your marketing. Marketing is a complex beast, and it can be tough to know what to focus on when measuring your marketing. And… there are a lot of marketing […]
5 creative marketing ideas for small businesses Marketing on a budget Don’t have a large marketing budget? No problem! There are plenty of creative marketing ideas that can get your business noticed on a shoestring budget. Here are five of my favourites: Get involved in your community One great way to market your small business […]
Top 3 Marketing Mistakes and How to Avoid Them Are you making these marketing mistakes? Marketing can be a tricky business. You want to make sure you’re reaching the right people without having to spend a bucket of time or money in the process. To help you avoid common marketing pitfalls, here are three mistakes […]
Five of the Most Effective Digital Marketing Strategies for Your Business Digital marketing is essential in today’s world As a business owner, you know that digital marketing is essential for success in today’s marketplace. But with so many different options available, it can be difficult to know which strategies will be the most effective for […]
Instagram and business: Is it worth it? Should I be on Instagram for my business? As a business owner, you’re always looking for new ways to reach your target audience and grow your business. Instagram has over 1 billion monthly active users, so it’s no surprise that it’s one of the most popular social media […]
5 Tips for Making Your Marketing Happen Do you struggle with making your marketing happen? If you’re like most business owners, you know that marketing is important. But maybe what you don’t know is how to make your marketing happen. I hear it all the time. “I just don’t know where to start, what to […]
The process to follow to develop your marketing strategy Why have a marketing strategy? You probably hear all the time that it’s vital for your business success to make sure you develop your marketing strategy. But why? Why should you have a marketing strategy? Well – if for no other reason you’re 313% more likely […]
Easiest Facebook Ads Strategy Maximising your opportunities We all know that Facebook ads can have a great impact with regard to reaching, connecting, and engaging new clients for your business. However, how do you make sure you’re maximising your opportunities. Well, it’s all about your strategy. Yep – start with a strategy! But what strategy […]
Marketing should be… One day, not so long ago and before I started paying to use professional images for Starfish Marketing, I was searching for an image to use for a ‘marketing concept’. Can you guess what came up? It was something like this. and this and this Megaphones!!! Megaphones being used to shout at […]
6 Facebook Ad Campaign Tips Let’s face it – Facebook ad campaigns s can be a really cost-effective way to: Drive traffic to your website Increase brand awareness Increase sales Gather qualified leads Get more customers Etc, etc, etc However, they are also a potential money sink-hole. So, it’s important to be strategic about your […]
Seven tips to help maximise your email marketing Email marketing is da bomb! It’s one of the best marketing strategies you can implement to help you achieve your marketing goals – whatever they are. To help you maximise your email marketing, here are seven email marketing tips. 1. Start with the end in mind I’ve […]
How important is email marketing? Really really important! How important is email marketing? It’s really really important! When done right, email marketing is one of the most cost-effective ways to connect with your existing and potential clients. It’s true. The research backs it up! According to Campaign Monitor, “Email marketing is the king of the marketing […]
Santa Season Strategy Time Santa season is almost upon us. Have you got your Santa season marketing strategy ready? I hope so! But if you haven’t, here are some quick tips on building a successful marketing strategy this Santa season. What are you doing this Santa season? First – start with figuring out what you’re […]
A question about Brand I was recently asked a question about branding. It was: “If a BRAND is more than just a logo and a set of colours, what other things can we design, build or decide – that positively affect how people feel about us? That help us stand out?” That question was followed […]
Outsourcing your marketing Do you wear the hat of everything? As small business owners you wear the “hat of everything”. However, that doesn’t mean you are experts in everything. Knowing which activities your time is best spent on to get the best results for your business is an important part of running your business. And […]
Building your marketing plan This week I’m talking about building your marketing plan. This is the step you take after you’ve worked out your marketing budget and have a marketing wish list. Chances are your marketing wish list will end up as a pretty scary investment required to do everything on your list. That’s okay. […]
Setting your marketing budget Do you have a marketing budget? I really, really hope you answered yes! I talk to so many businesses that when I ask them what their marketing budget is, they either say, “I don’t know.” or “We don’t have one.”. Marketing budgets can be hard to get your head around. BUT…it’s […]
Marketing activities you can do on a budget When it comes to marketing many people think that you need to spend ENORMOUS amounts of money. And let’s face it – not all of us (especially smaller businesses) have enormous amounts of money to spend. However, there are plenty of marketing activities you can do on […]
Marketing Goals Before you begin… Marketing goals – where to start when talking about marketing goals? Well, we all know that having a marketing strategy is vital to the success of your marketing. And if you didn’t know that, well… you do now 😊 I know I quote this stat aaaaallll the time, but it’s […]
What does Instagram no longer being a photo sharing app mean? Instagram: no longer a photo-sharing app The Head of Instagram recently announced that Instagram is no longer a photo sharing app. What does this mean? If we read between the lines, it means Instagram is becoming more like Tik Tok. It doesn’t mean the […]
Who are you? What does your brand say about you? Did you hear that song when you read the title of this article? “Whooooooo are you? de do de do… No, just me? Oh well – I must have watched too many episodes of CSI in my past. Anyway, onto “Who are you?”. Today, I’m […]
Identify your target market Let’s talk about fish When it comes to marketing it’s very tempting to promote your business everywhere and market to everyone. I mean who doesn’t want all the business you can get? Right. However, when you think about it, do you really want to compete with all the other businesses out […]
6 questions to ask before rebranding To rebrand or not – that is the question! And why address this question? Well… I had a conversation with a friend who is also a business owner. A friend who is thinking about re-branding her business. She wanted to know what I thought. My first question was Why? […]
6 ways to make the most of your social media Do you know how to make the most of your social media? Social Media – we all know we should be on it but how do you stand out from the crowd? Here are six ways to help you connect and engage with your ideal […]
Awards and Marketing Awards and Marketing – choosing ice cream Have you ever bought a specific ice cream because it had lots of medals on the packaging? Or any other product displaying medals, trophy, or award stickers (like wine perhaps)? I’m guessing those medal’s gave you a stronger sense of confidence in the ice cream. […]
Here’s why creating content is hard Do you struggle with creating content for your business? A lot of the time I see business owners really struggle with writing copy and creating content for their own business and it ends up in the too hard basket. Why? Because creating content can be overwhelming and frustrating. It’s […]
Maximising your sponsorships Have you ever consider sponsorships as part of your marketing strategy? Sponsorships are more than handing over money to an organisation and expecting the leads and sales to roll on in! So where do you start? Like any marketing activity sponsorship should have a strategy and budget behind it. In other words: […]
Lessons Learnt with Lucy Bloom Inspirational is an understatement On, 8 March 2021, I had the privilege of listening to the totally AMAZING and FABULOUS Lucy Bloom at the Business Women Albury Wodonga and BEC Business Advice Tools Skills Support International Women’s Day lunch. Inspirational is an understatement! Lucy delivered some really important messages while […]
How do I know who my target market is? Who is my target market? How do I know who my target market is? This is probably the question I get asked the most by business owners. And it’s not a simple answer. Let’s start by saying I have to admit that I don’t necessarily like […]
3 ways to market your business What to focus on With so many options and ways to market your small business, it can be hard to know what to focus on. If you’re not sure how to market your business, here are three ways. Make sure you have a website Make the most of social […]
Why you need a marketing strategy If you’ve been wondering why you need a marketing strategy, here’s six good reasons. It’s a roadmap that helps you understand your market and therefore tailor your product/services to better meet their needs, which in turn increases your revenue Having a marketing strategy in place makes it easier to […]
Finding time to do marketing Are you doing everything but your marketing? Small business owners tell me all the time that they really struggle with “finding time to do marketing”. So, here’s the process that I follow to make sure my marketing gets done! Step 1: start with a plan Start with having a marketing […]
Email nurture campaigns are just like dating! What!!! How can email nurture campaigns be just like dating? Stay with me here. Like dating, you generally start out with a goal. In the dating world, the ultimate goal may be to get married. Or it may be to just have some fun getting to know different […]
3 ways to grow your email list Are you struggling with growing your email list? We all know that, when it comes to marketing return on investment, email is considered number 1. Again, and again! If you don’t currently use email in your marketing, find out more about why you should be including email in […]
6 freebies to help you get on page one of Google Getting on page one of Google There’s a joke that asks, “Where should you bury something you don’t want people to find?” The answer is “On the second page of Google.” Think about that. How often do you search for something and click on […]
Silly Season Marketing Five+ tips to help you with silly season marketing Silly Season is only seven weeks away which means the big fella is on his way and you need to start your silly season marketing NOW!!! Whether you call it Silly Season, Festive Season, Christmas or Yule this time of year is a […]
15 Ways to use videos in social media Video and social media Before getting into the 15 ways to use videos in social media, let’s briefly look at some stats. First; “96% of people have watched a video to learn more about a product or service”*. Ummmm, that’s a LOT OF EYES ON VIDEO! Then, […]
The Three Magic E’s of Social Media What are the Three Magic E’s? I have mentioned the three magic E’s briefly in Blog 96. So, what are the Three Magic E’s? The three magic E’s are: Engage Educate Entertain Today I’m going to delve into those a bit more. But, before I do, you may […]
Mapping out your social content. I recommend starting with your topics and post type format first. And crafting your content separately.
How often should I post on social media? “How often should I post on social media?” is probably one of the most common questions I get asked. My answer is usually “it depends”! Why do I say that when there’s stacks and stacks of studies out there telling you that if you post once per […]
Crafting your social media content Do you struggle with crafting your social media content? As in knowing what to actually put in your posts to achieve the goals you’ve set yourself for social media? I talked about the different types of social media posts last week. You can read about that here. What I’m talking […]
The fabulous five types of social media posts Have you seen those social media calendars that show the different types of posts you can do? Have you wondered what makes the posts different? Well today’s your lucky day – we’re going to explain the different types of social media posts you can do. The fabulous […]
Play where your ideal customer is playing on the socials Where should I play? One of the questions we get asked a lot is ‘How do I know which social media platforms I should be on?” In other words, where should you play? The most important thing here is play where your ideal customer is […]
Setting social media goals Start with the end in mind When it comes to setting social media goals, you may have heard lots of marketers say start with the end in mind. There’s a reason we do this. We need to know what you want to achieve with your social media, because that will influence […]
Planning social media Social media planning Social media planning – we’ve been getting a lot of feedback from small business owners about their struggle with planning and scheduling social media. Specifically, around how to work out what types of posts to share on social media and how often they should be publishing them. So, we’ve […]
Blog topics. We often here people say, “but I don’t know what to blog about”. So, here’s ten terrific topics on what to blog!
Five fabulous blogging tips to help you blog fabulously Five fabulous blogging tips Yep, we’re blogging about blogging – well about blogging tips. Fun times – or should that be fabulous times! Why would we blog about blogging? Because we love blogging and want to help you become a fabulous blog loving blogger too. So, […]
Having a blog. While there are actually many reasons to have a blog, today we’re focusing on how it helps your website SEO.
There are some really good reasons that you should be setting up a YouTube Channel for your business. 1. It’s more than cat videos!
COVID19 has hit businesses hard. We’re all doing it tough. But now is not the time to stop your marketing.
We talk all the time about knowing who your ideal customer is – who your target market is. Why? Here’s a couple of reasons.
Working from home tips. If you’re new to remote working (working from home), here’s a few tips that we use at starfish marketing.
Seeing opportunities in an upside-down world. COVID-19 has turned the world upside-down. It can be hard to keep on top of things, let alone see opportunities
Communication tips to help you manage COVID-19. How to communicate with your clients during this ever-changing situation.
Put simply, your social media target market should be your ideal customers who are active on social media.
Social Media Goals? This is one of the topics we are covering at our upcoming workshop, How to Plan, Create, & Schedule Your Social Media Like a Pro.
We’ve been getting a few questions about planning your social media. Specifically around how to work out what types of posts to share on social media and how to plan them and schedule them out.
Is traditional marketing still effective? This is a question we get asked a bit. The short answer is – it can be, but it depends…
How to be awesome on Instagram. Are you making the most out of your awesomeness on your Instagram page? Here are three tips to help you be Instagram awesome
Using Instagram story polls. One of our favourite things about Instagram is how easy it is to use story polls.
The difference between your Instagram Feed and Instagram Stories. There are at least three key differences between your Instagram Feed and Instagram Stories
Why should you join Instagram? Reasons why and how to use Instagram. Instagram is a pretty big deal these days. 1 billion people use Instagram every month!
If you do one marketing thing before the end of the year do this! Yes, the end of the year and decade is here. A time where we look back and share lessons learned.
23 marketing freebies to use in your marketing. From social media scheduling to graphic design tools, to video creation, and more. 23 marketing freebies!
Five more awesome Facebook posts you can do. From polls to testimonials and more. Keep your Facebook followers engaged.
Five awesome Facebook posts you can do. We all know that you need to be active on Facebook to build a following and connect with your audience . Here are …
Did you know that meme marketing is a thing? Yep. Businesses are using memes strategically in their marketing. So, what makes memes so special.
Marketing your business on a budget. Contrary to popular belief, marketing your business on a budget can deliver great results. Here are five budget marketing tips.
Are you ready for the silly season? To make the most of your silly season you really need to start getting ready now. Here are 5 tips to help you get ready.
Your brand gap-fix action plan will have eight parts to it, starting with what the gap is.
How do you do a brand audit? The word “audit” can be scary. But doing a brand audit is an important part of creating consistency all through your business.
Defining your brand. Your brand should be a true representation of who you are as a business and how you wish to be perceived.
Your brand is more than your logo. Here are four reasons your brand is important. It starts with recognition and trust.
Put simply, Facebook advertising offers you a lot more than boosting. Better goal setting, better targeting, better flexibility, better reporting.
Facebook is removing Likes. Facebook has announced Australia will be one of the first countries to trial remvoing viewable Likes…
What do emojis mean?
Did you know that this emoji ‘Face with Tears of Joy’ was named word of the year by Oxford Dictionary in 2015?
Our five favourite “free” social media toolsWe love social media and all the opportunities (and fun) it brings. And because we love to share the love, and our mission is to make a difference, here are our five favourite social media tools.Freebie Alert!Most of these tools have both free and paid versions, so you can […]
The basics of setting up a Facebook adThe most important thing in setting up a Facebook ad is to identify the goal. What do you want to achieve? If you don’t know what you want to achieve, then how will you know if your ad is successful or not. You should also know your ideal client. […]
What is a Facebook pixel?
Have you heard of the Facebook Pixel, but always wondered what it is?
LinkedIn Vs Facebook. There are differences between the two that are important when it comes to using either (or both) platforms with your marketing.
Why you need more than a Facebook page. When it comes to being online, are you wondering why you need more than a Facebook page?
Why is social media so important?
Have you been wondering why is social media so important for business? There’s a really simple answer.
How to create your content If you love creating stuff, this is probably the funnest part of content marketing (yes, funnest isn’t technically a word but sometimes you just have to break the rules). Before you get to the fun though, make sure you’ve got your content strategy and content plan in place. If you haven’t done […]
Building your content planBuilding your content plan might seem overwhelming, but it can actually be pretty easy. First, make sure you’ve got your content strategy in place. If you haven’t done that yet, check out our previous articles on Great Content Can Help Grow Your Business and Creating Your Content Strategically. If you’ve already got your […]
Creating your content strategicallyAre you creating your content strategically? Last week we talked about three ways great content can help you grow your business. However, the trick is you need to have a strategy behind creating that great content!Your content strategy is different to your content plan. Your content plan is more along the lines of […]
Content is KingHave you heard the expression “Content is King”? It’s often used when referring to marketing activities – particularly in the digital marketing world.(If you’re interested in an explanation of where the phrase came from check out this article from Textbroker.) So, why is content king?To put it simply, great content can help you grow your […]
4 questions to help you start your marketingWhen it comes to marketing, one of the most common things we hear from small businesses is “I don’t know where to start”. Yes, marketing can seem overwhelming, or hard, or scary. Particularly when there are sooooooo many options out there, or you are not a marketer. And, it’s often […]
Top two tips to stay competitiveAre you finding it challenging to stay competitive? Have you noticed that over the last few years the digital world has become very crowded? There is so much information, so many apps, an enormous number of platforms out there, its hard to get your head around and to know what to focus […]
Three reasons to use email marketingEmail marketing is dead! You hear it all the time, but in reality, it’s not the case. When done right, email is one of the most cost-effective ways to connect with your existing and potential clients and customers. According to Campaign Monitor, “Email marketing is the king of the marketing kingdom with […]
Three people, three years, three lessons learntAs I come up to our two-year anniversary of starfish marketing making the leap from just over 12 months of side-hustle to “going solo”, I’m reflecting on three lessons learnt. We have grown from one person to three people in three years. Something that I didn’t project happening as quickly […]
Nine free things to help with your marketingRecently I met with Jade, a local business owner, comedian, student (studying her MBA) and wearer of many hats. Like a lot of us, Jade likes to do things herself. However she was feeling frustrated with her marketing. We had a catch up to see how starfish marketing might […]
Planning and thinking differentlyTomorrow the starfish marketing team will come together in our Albury office for a planning and thinking differently day. This will be the first time the three of us will be in the same location at the same time. (For those unaware we have three locations, Albury, Canberra and Rutherglen.)All three of us are […]
Finding your right marketing platformsIf you’re hearing that you must be doing all the socials, Facebook, Instagram, Snapchat, LinkedIn, etc and you’re feeling overwhelmed, give yourself a break.Why?Because you really only need to focus on where your market is. And your market (your ideal customer) isn’t going to everywhere. Most likely they’re going to be […]
How to schedule Facebook postsAre you spending too much time manually posting on Facebook? Scheduling your Facebook posts can save you a stack of time. And time is money. Here’s a step-by-step guide on how to schedule your Facebook posts. Step 1 – Create your posts Go to your business page Click on the Publishing Tools tab […]
I was recently asked to present to a group of business leaders about marketing and the importance of touchpoints. The combined knowledge in the room, from a leadership and business perspective, was pretty impressive. However, they were facing a common challenge with their marketing. And that was that their marketing wasn’t really focused on supporting sales […]
Magical Marketing FairiesWhat a year it has been. There were some big changes with starfish marketing as we grew; set up an office in Dean St, Albury; and welcomed Kaitlyn to the team. And we updated our branding! To our fabulous fabulous clients thank you for having us as your Marketing and Social Fairies this year. We […]
Your brand is more than your logoMany people, when they think about brand, go straight to their logo. However, your brand is more than a logo. A logo is simply a visual representation of your brand – one aspect of it. Your brand infiltrates every aspect of your business, so it’s important to get it right. However, […]
Friday 13th and MarketingFrom a marketing perspective, Friday 13th being unlucky is quite interesting as it’s a fairly global phenomenon. So how did it start? Well, apparently no-one really knows where the superstition all started. But, one of the most popular stories stems from Friday 13 October 1307, when hundreds of Knights Templar were arrested […]
Have you heard about the GDPR?Or the General Data Protection Regulation?The GDPR, while essentially an EU law has the potential to impact all businesses globally. So, if you haven’t paid much attention to it yet, please read on. This information is really important and it will help you protect your business. Disclaimer: Please note that I’m […]
Funk up your LinkedIn profileWe all know social media is an important business marketing tool, and playing where your market plays is a key aspect of choosing which social media platform to “play on”. If your market is the business world then having an up-to-date LinkedIn profile is more important than ever.Why is having a LinkedIn […]
Promotion – Your number three PPromotion is your number three in the seven P’s of marketing and is most commonly, what people think of when they think of marketing. And they usually equate Promotion with Advertising, but it is so much more than that. Disclaimer: I have no research or facts to back this assumption […]
Price – Your number two PWhile price, is your number two P in your marketing mix (Product being #1), it could conceivably be the most important factor of your marketing mix.Why?Basically because it’s the element of the marketing mix that generates revenue and without revenue, we don’t really have a business.Pricing can be challenging because […]
Product – Your number one PFor your product – your number one P in your marketing mix, to be successful there are two key things it needs to deliver:Satisfy a specific need of your customer, andIt has to deliver on it’s (your) promiseI have discussed this many times – to meet the key factor of […]
Do you understand your marketing mix?Do you understand your marketing mix? Last week I talked about the importance of having a marketing strategy. And I touched on the marketing mix, otherwise known as the 7 Ps of marketing. Over the next few weeks, we’ll look at each of those Ps in a bit more depth. But first […]
five reasons to use video in your marketingIf you google “reasons to use video marketing” a plethora of articles come up, ranging from five to 25 reasons you should use video in your marketing.And, you may have noticed that at starfish marketing, we are now including video’s in our blog and social media. Perhaps you’re wondering […]
Six steps to naming your businessWhether you’re starting a new business or rebranding your business, having the right name is essential. The right name can help get your business known quickly and in a positive light – it can even attract customers. The wrong name can doom your business, creating the wrong impression and driving potential […]
Eight steps to build a marketing campaign If the thought of a building a marketing campaign give you the heebie-jeebies, don’t worry; here’s eight steps to build a marketing campaign. Do you feel like you will just be throwing money down the drain? Or does that famous marketing quote by John Wanamaker come to mind? […]
Are you spending, spending, spending with not a ROI in site? Do you know how much you spend on your marketing activities each day/week/month/year? Do you have a limit on what you spend on your marketing? I see a lot of marketing plans that look like they have a lot of thought and research behind them. Theyhave an […]
Haaaaave you met ROI? Yes, really haaaaave you met ROI? If you’re a How I Met Your Mother fan you may be familiar with this saying (substitute ROI for Ted). Just as Ted is Barney’s best friend in How I Met Your Mother, ROI is your best friend in marketing. ROI is your Return On Investment. If […]
where does your market play?Are you playing where your market plays? This is different to where they do their research, which I touched on last week. Where your market plays is where they are connecting – whether it be with friends and family, with businesses, with their aspirations and dreams… the list goes on.Chances are your marketing […]
Helping hand TuesdayHelping hand Tuesday – where do customers research?Each Tuesday, over on Instagram, I post a question aimed at simplifying marketing activities, and helping business owners think about what they should be considering. Sometimes I write a bit about it too. This week was one of those times.Knowing where your customers do their research means […]
Is your inbox dictating your life?It’s not necessarily marketing related, but I was asked today, “is your inbox dictating your life?”. And it used to, but not any more. Do you schedule a time to tackle your inbox or are you constantly checking it throughout the day? Do you see an email arrive and drop everything to […]
Have you joined the party on Instagram?You’ve heard the saying that a picture is worth a thousand words. Well if there’s one social media platform out there that lives by this saying, it’s Instagram.Instagram is one of the most popular social media platforms being used by business*, and there are a lot of people who […]
This week I got my first “thanks, but no thanks”, and I’m excited! Why? Well a bit of background. I was referred to a new business to potentially help them with their marketing. Adam* and I met and had a great chat about what he wanted to achieve, where his priorities were and how I might be […]